After the K-Beauty trend, when it won the hearts of many cosmetics lovers, it was J-Beauty’s turn. We show you what it really is …
In the K-Beauty relationship, which includes ten care steps, J-Beauty supports a minimalist approach to skin care and encourages you not to load your face with layers of products. In fact, the key is to use only the preparations that are really necessary for the skin, thus maintaining its natural beauty. Some of the basic postulates of this trend are skin health – as a priority, the prevention of beauty problems, strong natural ingredients, as well as an obsession with innovation and advanced technology.
J-Beauty routine in four steps
If you want to take advantage of this trend, here are four products you should limit your attention to …
STEP 1: Oil-based cleaner
Makeup will help you remove traces of sebum, gently massage the skin and rinse with warm water.
STEP 2: Foam cleaner
The foam-based washer (water-based) has the task of cleaning the skin with impurities, sweat, rye particles (cleaning) and deep cleansing.
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STEP 3: Liquid lotion
Gently caress the face after washing to moisturize the skin.
STEP 4: Moisturizer
It’s the last step, and it effectively smoothes and moisturizes the skin.
INFO PLUS Experts say the spread of the J-Beauty trend is expected over the next 10 years – due to growing concerns about maintaining health and savings.
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